Solar Sports Bags 3-Year PBA TV Deal

On: 28 May 2008

PBA now with Solar Sports

According to the Philippine Basketball Association (PBA), their games will be back in its original home – RPN-9 – through heavyweight block-timer Solar Sports.

In its meeting yesterday, the PBA Board of Governors accepted the offer of Solar Sports to be the league’s broadcast partners in the next three years – a deal reportedly worth PhP 508 million.

PBA commissioner Sonny Barrios said the two parties will sign a memorandum of understanding in the next few days while working on the fine prints of the actual contract.

The first official PBA activity to be covered by Solar Sports is the 2008 Rookie Camp in August. The Annual Rookie Draft then comes a few days after.

Solar Sports is taking over from ABC-5 which has been the PBA's TV coveror the last four seasons.

"Basically, the PBA got what it wanted. They (Solar) said yes to practically everything we asked for. Solar didn’t play hard ball despite the withdrawal of ABS-CBN. They’re very accommodating," said Barrios on the deal the league got from the TV outfit of the Tieng family.

Barrios said they’ve got a commitment from Solar Sports to have the best possible coverage of the PBA games on RPN-9, which telecast the league’s games in its early years, plus bonus features or segments on Solar Sports cable channel Basketball TV (BTV).

"The plan, in general, is to make the PBA classy again. We’ll cater to the A, B and upper C classes and not just the masa. We will encompass all social classes, going through all the demographics," said Solar Sports vice president for sales and marketing Jude Turcuato.

"It’s easy to say that we’ll make the PBA coverage more beautiful. But we’re hoping that the PBA be extra hot again with our help," added Turcuato, who had worked as marketing chief of the PBA a few years back.

Curiously, Solar Sports now has under its wings the broadcast rights of the NBA, PBL and the PBA. It has also gained the exclusive broadcast rights of the 2008 Beijing and 2012 London Summer Olympics and the 2010 Calgary Winter Games.

To improve the PBA games coverage in particular, Solar Sports is said to be bringing brand new coverage equipment worth P45 million.

"One of the concerns of the PBA is the signal and we’re addressing that. Solar has committed to really get the best possible equipment to cover the PBA games," said Turcuato.

"Solar is telling us they’re bringing in, among others, state-of-the-art graphics and slo-mo machines. The technology is so new that a foreign technician is also coming to train the Solar people," said Barrios.

Turcuato said they’re also opening the doors for all the Filipino sportscasters in an effort to form the best pool to do the PBA coverage.

0 comments on "Solar Sports Bags 3-Year PBA TV Deal"

Post a Comment